by Matt Thomas | Aug 24, 2026 | Fractional CMO, Marketing Strategy
Why Your B2B Marketing Isn't Generating Leads 7 Things I'd Check First You’ve got a website. You’re posting on LinkedIn. Maybe you’re running Google Ads, sending emails, attending events or paying an agency. But the leads still aren’t coming in. When this happens, the... 
by Matt Thomas | May 26, 2026 | Fractional CMO, Marketing Strategy
What Does a Fractional CMO Actually Do (And When Does a Business Need One?) Your business probably doesn’t need another marketing agency. It might need leadership. There comes a point in many growing businesses where marketing starts to feel frustrating. Campaigns are... by Matt Thomas | Apr 27, 2026 | Fractional CMO, Marketing Strategy
Why Your Marketing Isn't Working (And How I Help Businesses Improve Marketing Without Wasting Money) Let’s be honest. If you’re reading this, there’s a good chance you’re thinking: “Why is my marketing not working?” I’ve heard... by Matt Thomas | Apr 27, 2026 | Fractional CMO, Marketing Strategy
How AI Fits Into B2B Marketing (Without creating more chaos) Artificial Intelligence is everywhere right now. Every tool promises faster campaigns, smarter targeting and better results. Yet for many B2B founders and SME leaders, the reality feels a little different....
