Marketing Advice For Business Leaders

Take a look at some of my latest blogs and articles to help you navigate the complex world of marketing with straight forward advice.

Why Your B2B Marketing Isn’t Generating Leads: 7 Things I’d Check First

Aug 24, 2026 | Fractional CMO, Marketing Strategy

You’ve got a website. You’re posting on LinkedIn. Maybe you’re running Google Ads, sending emails, attending events or paying an agency. But the leads still aren’t coming in. When this happens, the temptation is usually to do more. More content. More social posts....

What Does a Fractional CMO Actually Do (And When Does a Business Need One?)

May 26, 2026 | Fractional CMO, Marketing Strategy

Your business probably doesn’t need another marketing agency. It might need leadership. There comes a point in many growing businesses where marketing starts to feel frustrating. Campaigns are running.Content is being produced.Agencies may already be involved.Money is...

Why Your Marketing Isn’t Working

Apr 27, 2026 | Fractional CMO, Marketing Strategy

Let's be honest. If you're reading this, there's a good chance you're thinking: "Why is my marketing not working?" I've heard that question more times than I can count. Usually from business owners who are doing all the things they've been told to do. Running ads....

How AI Fits Into B2B Marketing (Without Creating More Chaos)

Apr 27, 2026 | Fractional CMO, Marketing Strategy

Artificial Intelligence is everywhere right now. Every tool promises faster campaigns, smarter targeting and better results. Yet for many B2B founders and SME leaders, the reality feels a little different. You hear about AI daily. Your LinkedIn feed is full of it....

Let's discuss your marketing

There is never a one size fits all solution to marketing as organisations need it in different ways depending on size, budget or requirement. The best thing to do is discuss your goals and we can work out from there where to go next.