Fractional CMO & Strategic B2B Marketing for Startups and SMEs
Senior marketing leadership, strategy and hands-on support without the cost of a full-time Marketing Director.
Marketing shouldn’t feel this complicated.
Many start ups or growing businesses reach a point where marketing becomes frustrating.
You’re investing time and money, but:
- Strategy feels unclear
- How do you utilise AI
- Agencies overpromise, underdeliver and are costly
- Your team lacks senior marketing leadership
- Campaigns happen without a clear direction
- You need ROI before you expand marketing
What founders need isn’t more activity.
They need clarity and experienced guidance.
A marketing partner who works inside your business.
That’s where I come in…
Through MPT I work alongside leadership teams to bring focus and structure to marketing.
Not as another external agency.
But as a trusted partner who understands your business and helps move it forward.
My approach is simple:
Understand your business and goals
Build a clear marketing plan
Help your team execute it effectively
No fluff. No unnecessary complexity.
Just marketing that works.
A service to fit your needs
Marketing Strategy
How to tackle your business growth goals whether that be lead generation, brand awareness or lead lifecycle and a plan to achieve each apsect.
Marketing Problem Solving
‘Analyse the current marketing and return on investment. What’s working, whats not and what can we improve.
Go-To-Market & Campaigns
What’s needed to generate growth for new products and services. The foundations needed before campaigning and what should campaigning look like.
Marketing Structure & Clarity
What does your marketing look like from a messaging point of view and how does it fit together. How’s your lead lifecycle performing?
Personal Brand Strategy
Are you looking to raise the profile of your key stakeholders. What you need to do to grow awareness and plan a strategy to achieve it.
Embedded Marketing Support
This is the hands on task support from building websites, writing content, nurture messaging, paid ads, SEO, social media, events and more.
Hi, I’m Matt Thomas
A marketing partner who works inside your business
I started MPT because too many founders and senior decision makers struggle with marketing that feels confusing, expensive, and disconnected from their business goals. Throw AI and it’s capabilities into the mix and the picture gets even foggier.
Marketing should be practical. It can be done with flair, but should be transparent, with clear goals. It should support growth, not create pointless noise.
With 15+ years of experience in B2B marketing, I work directly with founders and leadership teams to bring clarity and momentum to marketing. My role is simple: Help you make smarter marketing decisions and support your organisation in delivering them.
Measurable.Practical.Transparent
Recommendations
This is probably for you if…
- You’re spending on marketing but can’t see the return.
- You’ve got a marketer but they need senior direction.
- You’ve tried agencies and aren’t convinced they’re working.
- Marketing feels reactive rather than planned.
- You know AI should be helping, but aren’t sure where it genuinely adds value.
Most founders aren’t short on ideas, they’re short on clear, honest marketing support they can trust.
I cut through the noise, bring structure to your marketing, and work alongside you to focus on what actually makes a difference.
I typically work with:
- Founder-led B2B businesses
- Startups moving from early growth to scale
- SMEs that need senior marketing leadership
- Companies frustrated with agency relationships
Straightforward advice — no jargon, no theatre
You’ll always get clear, honest input based on what’s right for your business , not what sounds impressive in a marketing deck.
A partner who works inside your business, not outside it
I don’t sit on the sidelines. I work alongside you and your team, helping shape decisions and supporting execution where it matters most.
Focused on what actually drives growth
No vanity metrics or unnecessary activity. Everything is aligned to your commercial goals — revenue, pipeline, and sustainable growth.
Calm, structured approach to marketing
I bring clarity to what can often feel chaotic. Helping you prioritise, plan, and move forward with confidence.
Senior marketing experience, without the full-time cost
You get experienced, strategic thinking from someone who’s led marketing in multiple businesses without the commitment or overhead of a full-time hire.
Honest guidance, even when it’s not what you expect
If something isn’t working, I’ll say it. If something shouldn’t be done, I’ll tell you. You’ll always get transparency, not agendas.
Someone who genuinely cares about your business
I’m invested in your success. Not just delivering work, but helping you build something that grows properly.
Easy to work with, reliable, responsive, and low friction
No chasing, no overcomplication. Clear communication, consistent support, and someone you can depend on to just get things moving.
Let's discuss your marketing
There is never a one size fits all solution to marketing as organisations need it in different ways depending on size, budget or requirement. The best thing to do is discuss your goals and we can work out from there where to go next.
matt@marketingpartnerto.co.uk
Marketing Partner To...
Matt Thomas
Based in Bournemouth, Dorset. Also available remotely or hybrid working in surrounding areas and London.
