ABOUT ME, MATT THOMAS

I work with founders and MDs to bring some clarity and structure to marketing — offering experienced direction and hands-on support to help things actually move forward.

I’m Matt Thomas, founder of MPT.

I work with founders and MDs of B2B businesses as a marketing partner or fractional CMO, helping bring clarity, structure, and direction to marketing.

Most businesses don’t need more marketing activity.
They need clear thinking, practical support, and someone they can trust to help move things forward.

That’s where I come in.

After years working in senior marketing roles, I saw the same pattern again and again.

Businesses investing in marketing, but:

Lacking clear strategy
Working with agencies that didn’t quite deliver
Running activity without real direction
Struggling to connect marketing to commercial results

Marketing had become overcomplicated.

So I set up MPT to offer something different.

My approach is pretty simple…

I want to bring clarity, structure, and practical thinking to marketing and partner with leaders so they feel confident in the marketing they are doing.

I don’t believe in:

Unnecessary complexity
Over-engineered strategies
Or marketing for the sake of it

I focus on:

What actually drives growth
What makes commercial sense
And what your business needs right now, and what is needed for the future

Measured. Practical. Transparent.

Let's bring clarity to your marketing

My experience and history

Over more than a decade, I’ve worked with a wide range of UK businesses, helping founders and MDs bring clarity, structure, and direction to their marketing. My experience spans technology, IT services, professional services, construction, publishing and training, giving me a broad perspective on what drives growth in different industries.

I’ve supported companies like Spyrosoft, Trusted Technology Partnership, Vissensa, Pro2col, EMAP (Construction News, NCE), C4L, EIMS, and FAST Ltd, delivering marketing strategy, lead generation, brand development, and multi-channel campaigns. Across these roles, I’ve helped businesses improve website UX, technical and content SEO, PPC, social engagement, and marketing automation, always focused on practical, measurable results.

From building new marketing departments and leading teams to refining campaign strategies and optimising performance, my work has always been about giving businesses experienced guidance without unnecessary complexity. I also work closely with leadership teams to connect marketing to commercial outcomes, helping businesses grow sustainably to enhance their trust in marketing, while keeping it simple, effective, and aligned to their goals.

Let's bring clarity to your marketing

Recommendations

“Having worked with Matt over the past year, I can say that Matt has provided solid guidance into the world of Marketing. His hands-on approach, insight and commercial awareness was particularly valuable for various initiatives such as strategy, lead generation and brand awareness.

I would recommend Matt as a capable Marketing Manager who is able to explain and lead in Marketing complexity.”

Co-founder Spyrosoft Group/CEO Spyrosoft Ltd

“Matt has a keen understanding of marketing strategy and tactics, as well as a strong commercial awareness which makes him an asset to any business.

During his time at Construction News he managed to steady the marketing ship with effective planning and prioritisation.

With a broad understanding of marketing channels, he was able to implement high-performing campaigns which delivered strong results. His attitude and approach also meant that he was highly-regarded by everyone who worked alongside him.”

VP of Marketing, UK & Ireland at Hubexo

“Matt is a great campaign manager and highly commercially astute. He uses his experience across the marketing mix to design and develop campaigns that are focused on getting results. He is a Marketo and Salesforce expert, and a real asset to any business. Matt is practical, knowledgeable and a good planner. I would not hesitate to have him on my team again.”

Former Marketing Director at C4L

How we work together

I’m not an agency. I’m not trying to impress you with marketing jargon.
I’m someone who works hard, tells you the truth and genuinely cares about helping your business succeed.
Marketing should feel clear, honest and manageable, not confusing or overwhelming.

Does this sound like you? I typically partner with…

Businesses that want practical, straightforward, results-driven marketing support:

Founder-led B2B businesses – Companies where the founder is actively driving growth and needs marketing that aligns with their vision. I help bring clarity, structure, and direction without adding complexity.
SMEs looking to grow sustainably – Businesses aiming to scale in a manageable, strategic way. I provide guidance and hands-on support to ensure marketing investments deliver measurable results and real commercial impact.
Startups moving from early traction to scale – Companies that have found product-market fit and now need marketing to help them reach the next level. I work alongside leadership to build strategy, campaigns, and processes that support growth without overwhelming small teams.
Businesses that want a more straightforward approach to marketing – Companies tired of jargon, overcomplication, or agency noise. I focus on clear strategy, practical execution, and results that actually move the business forward.

Let's discuss your marketing

There is never a one size fits all solution to marketing as organisations need it in different ways depending on size, budget or requirement. The best thing to do is discuss your goals and we can work out from there where to go next.

Email

matt@marketingpartnerto.co.uk

Marketing Partner To...

Matt Thomas

Based in Bournemouth, Dorset. Also available remotely or hybrid working in surrounding areas and London.

matt@marketingpartnerto.co.uk

Fractional CMO Services

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